The rules of product development and marketing have evolved. Being relevant to consumers in an ever increasingly connected world means that you need to add true value to the life of the user. Otherwise your product will be filtered out.
This talk will explore the current state of the digital age and use behavioral insights to make suggestions on how entrepreneurs and marketers should be connecting with people.
Imran is a Creative Agency Manager at Google and a storyteller at heart. His career has spanned the creative side of content development for a major US television network to a few of his own doomed and successful startups.