Have you ‘dabbled’ in Facebook advertising but gotten minimal results, while blowing through a nice chunk of your marketing budget?
Maybe you know your business needs to increase brand awareness, social proof, and lead flow, but you’ve heard the FB horror stories – which is why it’s still on your to-do list (6 months on…)
In this 3hr intensive and interactive workshop with Stacey Brazen, you’ll be introduced to the most crucial aspects of ANY Facebook advertising campaign, but you’ll also get a headstart on creating your next campaign.
Here’s what you’ll be diving in to:
1. Three different types of Facebook campaigns you can run. Page Post Engagement (PPE) Clicks to Website (CTW) Website conversions (WC)
– You’ll discover what they are, why each type of optimisation is useful, and how to decide which sort of campaign you should be running for what you’re trying to achieve
2. Introduction to audience targeting, and how to quickly use Facebook’s inbuilt tools to smoke out potential customers, and why you’re missing out if you’re not using Facebook’s power editor.
3. Copy & creative that standout in the newsfeed: The trick to creating ads that get peoples attention – without coming off as super salesy, slimey, or damaging your brand.
This workshop is perfect for:
Startup founders, product/ecommerce business owners, marketers, personal brands and thought leaders, who’ve never done any advertising (but know you need to). Or, have done a little, but never gotten any results.