Business Storytelling: Masterclass with Matteo Cassese
Wann
Wo
Are you ready to tell your startup story? Are you ready to establish a connection with your stakeholders and your customers? Do you know what we need to hear from you?
Matteo Cassese (La Fabbrica della Realtà) helps managers, leaders, engineers, freelancers and academics share their stories every day.
Everyone deserves to persuade and present effectively, to be understood clearly, and to come across as inspiring. Bringing people together, motivating them to follow you, and moving them to action are core competencies in any line of work, at any level.
The world needs to hear your business story now. It's time to get stage ready.
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About the Business Storytelling Masterclass
In this hands-on Business Storytelling Masterclass, Matteo will guide you in a reflection on your values, strengths, and narratives. You will learn about persuasion, motivating your audience, recognizing and winning their resistance. We will investigate what causes us to fear, be anxious and avoid the stage. We will ask intriguing questions that will jumpstart your journey to finding your storytelling voice.
Matteo Cassese helps people gently overcome their blockers and communicate fluently in their personal and professional life. His experience spans managing digital marketing for multinational companies (Warner Bros.), teaching at university (Link Campus), and consulting for digital unicorns (Netflix).
He’s a digital pioneer who has published a website since 1993 and a blog since 2001. In 2011 he founded La Fabbrica della Realtà, an innovation laboratory focusing on coaching, training, diversity & inclusion. La Fabbrica della Realtà is a queer owned & operated business that strives to be inclusive in all its activities.
Over the years, he has nurtured innovative startup projects focusing on entertainment (Filmizer, Trailerflow), education (Educazione Globale), training (Presentation Hero), and diversity & inclusion (OUT as YOU).
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18:30 - 19:00Doors Open
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19:00 - 20:15Masterclass with Q&A
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20:15 - 21:00Drinks & Networking