Mastering TikTok: Creating Successful Business Content


Jun 20th 2024
18:00 – 21:00


Factory Hammerbrooklyn
TikTok Creative Lab x Townhall

Looking to supercharge your business’s social media strategy?

This session is perfect for startups and entrepreneurs eager to enhance their digital presence through engaging, effective content.

You will learn essential skills from the experienced Social Media Manager and Content Creator Zoe McArthur, who will demonstrate valuable insights into business-focused content creation, and see firsthand our newly open TikTok Creative Lab, where you can explore a dedicated space to produce social content.

Come by to level up your content game, connect with like-minded professionals, and drive business growth; all in a lively setting accompanied by music by Ben Evers, drinks, scoo Kombucha and snacks from Diggi Smalls.


And there's more: Each quarter TikTok will select the top 3 TikToks created by a business in the Creative Lab. The winning Startup will receive:

1st Price: 250 EUR Ad Credits

2nd Price: 150 EUR Ad Credits

3rd Price: 100 EUR Ad Credits

All you have to do is tag @factory_network on TikTok and use the hashtag #tiktokfactorynetwork for a chance to win.


TikTok Creative Lab @ Factory Hammerbrooklyn

The TikTok Creative Lab offers startups and small businesses free usage of space and equipment to create content to grow their digital presence via TikTok.

The Lab is free to book, and is for both those with or without a Factory Network membership. Each quarter TikTok and Factory Network will select the top TikTok created by a business in the TikTok Lab. The winning startups will receive €500 worth of advertising credits for TikTok’s marketing platform.

Sign up now to use the TikTok Creative Lab at Factory Hammebrooklyn.


TikTok x Factory Network

TikTok and Factory Network's partnership supports the growth journey of startups in the German and European ecosystem via TikTok’s powerful marketing tools.

Together we provide our network of businesses access to these tools by facilitating learning opportunities, providing networking with TikTok experts, offering in-person content creation opportunities, and rewarding the most creative marketing ideas.

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  • 18:00
    Open Doors
  • 18:30
    Factory Network Intro
  • 18:40
    TikTok Intro
  • 19:00
    Content Creator Keynote
  • 19:30 - 21:00
    Networking, DJ Set by Ben Evers, Drinks & Snacks

Driven by the emotive power of electronic music and its impact on the dance floor, Ben Evers blends inspirations from the worlds of hip hop, RnB and house music into his exhilarating productions.

As one half of trailblazing duo Adana Twins, Ben has already clocked up an impressive list of accomplishments. Global tours, highly-acclaimed releases and an influential record label are all part of the “Planet TAU” empire he runs with cohort Jan Friso. Now, though, he is exploring this solo project, parallel to his adventures with Adana Twins.