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Klarna’s brand journey: From a traditional business to business to a lifestyle brand disrupting the financial category.

With campaigns featuring Yung Hurn, Apache 207, Alli Neumann and Snoop Dogg, Klarna are seasoned in leveraging pop culture in their marketing efforts. Learn how in this upcoming Masterclass with marketing expert, Sibyll Brüggemann (Head of Marketing DACH, Klarna).

Join us to learn how to create emotional connections with your customers that go beyond the tech, and build a brand with cult appeal.



6:30pm- Doors open

6:50 – 7:00 pm Factory Berlin Welcome

7:00 – 8:00 pm Talk by Sibyll Brüggemann

8:00 – 8:30 pm Networking


About the Speaker

Sibyll Brüggemann joined Klarna in 2017. The Swedish company is ranked as the most valuable FinTech company in Europe and is committed to the mission of making payment smoother for consumers worldwide. As Head of Marketing for Germany, Austria and Switzerland, Sibyll plays a major role in developing Klarna into a brand with global impact.

Over the past 12 years, Sibyll has worked in various roles in the digital economy. Previous positions included Jochen Schweizer and Rocket Internet before Sibyll became CMO of Jumia, the African response to Amazon. Jumia became the first African Unicorn to be listed on the New York Stock Exchange with its IPO in 2019.


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December 18, 2019

6:30 pm - 8:30 pm


5th Floor Cinema, Factory Berlin Görlitzer Park


Member Event, Public Events

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