Jaime Levy, author of the best seller UX Strategy (4,8/5 Amazon) will conduct this comprehensive workshop offering participants a high-level overview of the methodology along with hands-on experience of how to practice the techniques. Participants will leave with the confidence to immediately apply what they have learned to their own project initiatives.
UX strategy is a process that should be started before the design or development of a digital product commences. It is a practice that when done empirically is a better guarantee of a successful digital product than just crossing your fingers, designing some wireframes, and then writing a bunch of code. It’s the method by which you validate that your solution actually solves a problem for real customers in a dynamic marketplace.
During this workshop, you will learn:
** Members get 50% discount using the code FACTORYMEMBER at Eventbrite**
DAY 1: Lectures/activities – Event happening in ELSE, 1st Floor
DAY 2: Lectures/activities -Event happening in Community Room, 1st Floor
About Jaime Levy
Jaime Levy is an author, university professor and a pioneer in the creation of innovative digital products and services. Her best-selling O’Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy.
She currently runs JaimeLevy.com, a digital strategy firm out of Los Angeles, California. Jaime also teaches graduate-level courses on UX design and UX strategy at the University of Southern California. You can read more about her on Wikipedia.
What else comes with this workshop?