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Jaime Levy, author of the best seller UX Strategy (4,8/5 Amazon) will conduct this comprehensive workshop offering participants a high-level overview of the methodology along with hands-on experience of how to practice the techniques. Participants will leave with the confidence to immediately apply what they have learned to their own project initiatives.

UX strategy is a process that should be started before the design or development of a digital product commences. It is a practice that when done empirically is a better guarantee of a successful digital product than just crossing your fingers, designing some wireframes, and then writing a bunch of code. It’s the method by which you validate that your solution actually solves a problem for real customers in a dynamic marketplace.

During this workshop, you will learn:

  • Why the empirical practice of user experience strategy is crucial for devising successful online products
  • How to validate a value proposition and a provisonal persona
  • How to identify direct and indirect digital competitors of your value proposition
  • How to collect and capture quantitative and qualitative data for doing thorough market research
  • How to conduct a methodical analysis for narrowing in on a unique product and opportunity space
  • How to use storyboarding for creating a narrative that focuses on a products’ value innovation and business model

** Members get 50% discount using the code FACTORYMEMBER at Eventbrite**


DAY 1: Lectures/activities – Event happening in ELSE, 1st Floor

  • Introductions/Kick-off 
  • The Four Tenets of UX Strategy” + Q&A 
  • Validating a Value Proposition using Provisional Personas & Customer Discovery Interviews
  • Conducting Competitive Research and Analysis

DAY 2: Lectures/activities -Event happening in Community Room, 1st Floor

  • Storyboarding Value Innovation
  • Planning Guerrilla User Research Studies using Solution Prototypes
  • Conducting and Analyzing Guerrilla User Research Studies
  • The Business Model Canvas (videos and guided exercise)
  • Certification Test (multiple-choice questions)

About Jaime Levy

Jaime Levy is an author, university professor and a pioneer in the creation of innovative digital products and servicesHer best-selling O’Reilly Media book is called UX Strategy: How to Devise Innovative Digital Products that People Want. The book presents a solid framework on the practice, which lies at the intersection of UX design and business strategy.

She currently runs JaimeLevy.com, a digital strategy firm out of Los Angeles, California. Jaime also teaches graduate-level courses on UX design and UX strategy at the University of Southern California. You can read more about her on Wikipedia.

Jaime Levy UX Strategy Book

What else comes with this workshop?

  • You will get a complimentary copy of the e-book version of UX Strategy.
  • If you pass the test, you will earn a reward certificate, high-resolution badge for your CV/portfolio, and the ability to display the certification on your LinkedIn profile (see below) under the Licenses & Certifications section. This badge is a valuable credential for your professional growth.

badge and linkedin certification





June 27, 2019

9:00 am - 4:30 pm


1st floor, Else, Factory Görlitzer Park


Member Event

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