Empathy has been cast aside for years as a soft skill that made people too compassionate to deliver results in the business world. What does it mean to be empathetic in a business context? What has changed in society and economy that has propelled empathy to new ‘buzzword heights’? What does it mean for a company to apply empathy as a strategic competitive advantage? Join us to discuss and reflect on the new age of empathy.
Tatiana Martins is the co-founder of Empathy Lab a Brazil-based international consultancy agency in the field of strategic empathy. She has traveled to China, Indonesia, Germany, Brazil, and Argentina helping companies such as SC Johnson, Unilever, Pernod Ricard, Microsoft among others to understand their users and employees across the globe. With a background of 10 years as FMGC marketing executive and Design Thinking coach, she has found her passion transforming companies through the power of empathy.