How to Win Corporate Clients: Masterclass with Wayra


May 11th 2022
18:00 – 21:00


Factory Berlin Görlitzer Park
5th Floor, Cinema
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Hacks to successfully win corporate clients and get the most out of the collaboration.

For an early stage startup, a corporate client can unlock many opportunities, such as financial support, access to extensive data, the ability to quickly grow brand presence, and of course strong connections to global customers. However, these industry giants are hard to win as clients and a successful partnership is even harder to hack due to the strategic differences between the two collaborators.


Nora Alfen is Head of Acceleration at Wayra Germany, the largest global corporate Wayra Germany, Telefónica’s open innovation hub. As Head of Acceleration, Nora brings innovation to Telefónica with the help of new solutions and technologies, thus linking start-ups and corporates in a profitable way.

She is passionate about managing start-up portfolios, which includes sharpening product target groups, scaling start-ups, and supporting international market entries and investments. Also, as Head of Tech Lab at Wayra Germany. She scouts the most exciting, latest technologies, making them available to customers and Telefónica to bring 5G to life.

Lara Obst is a Co-Founder and Chief Climate Officer at THE CLIMATE CHOICE, the leading B2B ClimateTech-Platform to empower the decarbonisation of companies and their supply chains.

In the last ten years, she went from leading a corporate Climate Accelerator Program in the DACH Region to being a venture developer for an IoT-Company-Builder and starting her own startup – all with the vision to transform the economy towards a regenerative, climate compatible system.

Lara learned how to focus on real needs to win people not only as customers but to make them part of your Community. Quality, Content and Collaboration are key for her.

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  • 18:00 - 18:30
    Doors Open
  • 18:30 - 18:40
    Factory Berlin Intro
  • 18:40 - 19:40
    Masterclass by Nora Alfen (Wayra) & Lara Obst (The Climate Choice)
  • 19:40 - 20:00
  • 20:00 - 21:00

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