How to Win Corporate Clients: Masterclass with Wayra

When

May 11th 2022
18:00 – 21:00

Where

Factory Berlin Görlitzer Park
5th Floor, Cinema

Hacks to successfully win a corporate client and get the most out of the collaboration.

For an early stage startup, a corporate client can unlock many opportunities, such as financial support, access to extensive data, the ability to quickly grow brand presence, and of course strong connections to global customers. However, these industry giants are hard to win as clients and a successful partnership is even harder to hack due to the strategic differences between the two collaborators.

Nora Alfen, Head of Acceleration at Wayra Germany, the largest global corporate accelerator of Telefónica, knows the ins and outs of mediating between the different worlds of corporates and start- ups for Wayra. During her masterclass, Nora will share her advice to successfully win a corporate client and get the most out of the collaboration.

Lara Obst, Co-Founder and Chief Climate Officer at THE CLIMATE CHOICE, a portfolio of Wayra Germany, is a well-experienced climate expert and founder. Along with Katrin, Lara will share her experience of winning and building strong business relationships with corporates that enable customers to reach their goals: Being part of the change happening.

Join us at Factory Berlin Görlitzer Park if you’re an early stage startup founder ready to unlock the opportunities of corporate partnerships.

Show more Show less
Join the event
 Agenda
 Agenda
 Agenda
  • 18:00 - 18:30
    Doors Open
  • 18:30 - 18:40
    Factory Berlin Intro
  • 18:40 - 19:40
    Masterclass by Nora Alfen (Wayra) & Lara Obst (The Climate Choice)
  • 19:40 - 20:00
    Q&A
  • 20:00 - 21:00
    Networking
 Speakers
 Speakers
 Speakers

Nora Alfen is Head of Acceleration at Wayra Germany, the largest global corporate Wayra Germany, Telefónica’s open innovation hub. As Head of Acceleration, Nora brings innovation to Telefónica with the help of new solutions and technologies, thus linking start-ups and corporates in a profitable way.

She is passionate about managing start-up portfolios, which includes sharpening product target groups, scaling start-ups, and supporting international market entries and investments. Also, as Head of Tech Lab at Wayra Germany. She scouts the most exciting, latest technologies, making them available to customers and Telefónica to bring 5G to life.

Lara Obst is a Co-Founder and Chief Climate Officer at THE CLIMATE CHOICE, the leading B2B ClimateTech-Platform to empower the decarbonisation of companies and their supply chains.

In the last ten years, she went from leading a corporate Climate Accelerator Program in the DACH Region to being a venture developer for an IoT-Company-Builder and starting her own startup – all with the vision to transform the economy towards a regenerative, climate compatible system.

Lara learned how to focus on real needs to win people not only as customers but to make them part of your Community. Quality, Content and Collaboration are key for her.

Show more Show less

Image and audio rights at Factory Berlin events

As part of Factory Berlin events, video, picture or audio recordings are made regularly. The attendee/guest agrees that the Factory Berlin or authorized third parties can create image and/or audio recordings of the attendee/guest during the events at any time and the attendee/guest agrees to such by visiting the respective event.

The attendee/guest consents irrevocably, unlimited in time and for any current and future audiovisual media in the free use, exploitation and distribution of image and/or audio of his/her person. This includes, but is not limited to, photographs, live broadcasts, broadcasts and/or recordings made by the Factory Berlin or its respective promoter or its agents in connection with the event and distributed on the Factory Berlin website or other means of communication.

Do you want to access our member-only events? Would you like to save on our event spaces?

Join our community as an individualstartup team, or corporate.

Apply Now