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Google would love to connect with you, the Factory community over drinks, donuts (vegan and delicious), and some ping-pong this Tuesday starting at 5:30pm!

For those with a particular sweet-tooth and/ or interest in sucessfully marketing a brick-and-mortar business online, we will be hosting a talk beforehand together with the American Chamber of Commerce: we’re excited to welcome Aaron Cadell, CEO & Founder of Mr. Holmes Bakehouse to speak about brand marketing to a generation that hates marketing.



Part 1 – Content

4:00 pm – Doors open

4:30 pm – Talk by Aaron Cadell, CEO & Founder, Mr. Holmes Bakehouse “The Anatomy of Brand Marketing for a Generation that Hates Marketing”

4:55 pm – Interview moderated by Insa Klasing, CEO & Co-Founder, TheNextWe

Part 2 – Connect

5:30 pm – Drinks & Donuts! Connect with Googlers, fellow Factory members, and folks from the American Chamber of Commerce



Aaron Caddel, CEO and Founder, Mr. Holmes Bakehouse

Aaron Caddel is CEO of Mr. Holmes Bakehouse, which he founded at age 19 as an alternative to coffee shops with low quality foods. Using digital platforms like Instagram, his business has grown to seven locations across California and South Korea. In his talk, he is going to focus on how to make a brick-and-mortar business succeed in a digital world. Aaron is listed in the Forbes 30under30 in the category food & drink. Find out more about him on Forbesand on Foodbeast.

The discussion will be moderated by Insa Klasing, CEO and Co-Founder, TheNextWe.



Brammibal’s Donuts

Brammibal’s Donuts was founded in the beginning of 2015 to bring good quality donuts to Berlin. After selling out early on different markets and events for about a year, they’ve decided it was time to quit their jobs to open Europe’s first all vegan donut shop in May 2016. All the donuts are made fresh by their bakers in their central bakery using only high quality ingredients.



September 18, 2018

4:30 pm - 7:30 pm


GfE Hub, 3.2, Factory Görlitzer Park


Member Event

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