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High-Resolution Outbound Sales for B2B & SaaS   

How to create a predictable, measurable and actionable Sales Machine with instant impact.


Conventional Cold Calling is Dead – What’s Next?

In this workshop organized by The Saas Institute and Factory Berlin, we will talk about the importance of data-driven Sales processes that help scale your company time and cost-effectively.

  • How to organize your team and determine the objectives of your outbound processes?
  • What are proven outbound methods and which processes does each member of the sales team follow?
  • Alignment of Marketing, Sales, and Product
  • How the dashboards should look like

This workshop is designed for SaaS founders and professionals who are setting up their organization for predictable growth.



  • 18.00h  Introduction: How Sales Teams become successful, following a systematic approach for Outbound Sale.
  • 18.30h Outbound Process: Resources, Objectives, Processes, Technology, Playbook and Dashboards
  • 19.30h Drinks & Networking



  • Toni Pérez CEO at The Saas Institute

Having scaled renown SaaS ventures to international success Toni is one of the most renown experts in Europe for B2B Sales, Outbound and Marketing.

Previously: CMO and VP of Product @ Red Points, Marketing Director & Demand Generation @ User Zoom, Co-founder & MD @ lovestore.es

  • Georg Volwahsen Director The SaaS Institute Germany

Specialized in high growth ventures Georg is implementing outbound and sales processes & structures with SaaS startups throughout Europe.

Previously: Consultant @ BMI Lab, Strategic Design @ Logitech


About The Saas Institute

We help B2B SaaS Companies to scale. In SaaS, growth is all about having efficient and measurable sales processes. After working with dozens of very experienced entrepreneurs and founders we see that Outbound Sales and Marketing alignment is still the pain point number one.  Based on the insight that even the strongest entrepreneurs are looking for support to get the best out of their sales teams we set out to create the best Outbound & Sales Framework for B2B SaaS. After years of experience in scaling companies such as User Zoom and Red Points internationally we refined the method and successfully implemented it in over 20 startups and counting.




March 21, 2019

6:00 pm - 8:00 pm


1st Floor, Workshop Room 1.3.1, Factory Görlitzer Park,
Lohmühlenstr. 65
Berlin, Berlin 12345 Germany


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