Masterclass: Personal Brand Of A Solopreneur


Jul 15th 2020
17:00 – 19:00


Factory Berlin Mitte
Ground Floor, Community Terrace

Factory Berlin’s Solopreneurs Circle is inviting you to our summer edition event to learn about building a personal brand and to socialise.

As a sole proprietor, you are your company, and you also are your brand. Jeff Bezos, the founder of Amazon, is famously quoted as saying, “Your brand is what people say about you when you’re not in the room.” The question is, do you want to allow your reputation to take on a life of its own or control the narrative?

Creating a personal brand can be a daunting, mythical task. And one of the easiest ways to get lost in the process is to not know where to start. Join us on Wednesday, July 15th, from 5 pm at the back terrace, ground floor, of our Mitte location to learn how to create your personal brand that works for you. Afterwards, enjoy the evening with some drinks and snacks.

Following the government’s guidelines for Factory Berlin events, we will only be able to host 15 people at the same time. We kindly ask to make sure you can attend the event before signing up. If you can’t make it anymore, cancel as soon as possible to allow other people to join.

Join the event
  • 17:00 - 17:15
    Welcome & Intro
  • 17:15 - 17:45
    Personal Brand Masterclass
  • 17:45 - 18:00
  • 18:00 - 19:00
    Drinks & practising what you’ve learnt

Viktorija Kravcova is a solopreneur specialising in consulting and creative solutions for brands. She runs the Odd Space Studio focusing on brand strategy, customer experience, culture and employee experience.

Before founding the studio, Viktorija acquired a comprehensive understanding, knowledge and skills in the field of branding. Over the years, she has seen both sides of the business; changing the game with creativity at international advertising and branding agencies (Landor, M&C Saatchi), and also working alongside business people at startups and big enterprise (Mercedes-Benz).

She is also a co-captain of a Factory Berlin’s Solopreneurs Circle.

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As part of Factory Berlin events, video, picture or audio recordings are made regularly. The attendee/guest agrees that the Factory Berlin or authorized third parties can create image and/or audio recordings of the attendee/guest during the events at any time and the attendee/guest agrees to such by visiting the respective event.

The attendee/guest consents irrevocably, unlimited in time and for any current and future audiovisual media in the free use, exploitation and distribution of image and/or audio of his/her person. This includes, but is not limited to, photographs, live broadcasts, broadcasts and/or recordings made by the Factory Berlin or its respective promoter or its agents in connection with the event and distributed on the Factory Berlin website or other means of communication.

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