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We’ll be joined by LinkedIn DACH team executives for a special sales enablement masterclass on how to get the most out of leveraging social connections and insights to sell better and faster. This masterclass will focus on B2B selling, however, most of the information transfers to B2C situations.

LinkedIn has been named “the social network to watch in 2019” by Ryan Holmes, the founder of social media management platform Hootsuite. He believes LinkedIn, founded in 2002 before Facebook and Twitter by Reid Hoffman, has always been overshadowed by its rowdy younger siblings.

But quietly, in a predictably business-like fashion, LinkedIn has emerged as a social force to be reckoned with. It now counts more than 500 million members. More than 100 million of those are monthly active users and all of them are business professionals. Founders and scale-up leaders can do everything from connect to investors, hire employees, and build relationships with customers using both inbound and outbound methods.

Holmes believes the benefits for companies operating in the B2B space are obvious:
* 40 million decision makers have profiles on the platform
* Premier social platform for lead generation
* 3x higher conversion rate over Facebook and Twitter

But there’s more to LinkedIn than having a personal profile or company page. The platform’s Sales Navigator’s been built and designed for selling in the digital social era. It supports anyone in business by making social selling easier with tools that focus on helping find the right prospects to build trusted relationships.

You’ll learn how to:
* Target the right buyers
* Understand key insights
* Engage with personalized outreach
* Automatically save leads in your CRM for a clear pipeline view

Our guest speaker for the evening will be Sebastian Lukas Moron, LinkedIn Sales Navigator Account Executive. He will also be joined by other members of his DACH team.

Please Note: this talk will be in English, however, Sebastian and his DACH LinkedIn team can answer follow-ups in German if you prefer.

And finally, if you’d like to read more about Ryan Holmes’ thoughts on LinkedIn as referenced above, here’s his original Medium article:


6:30 – 7:00pm Doors Open – Drinks and Networking
7:00 – 8:00pm Introduction and Masterclass
8:00 – 8:30pm Networking



February 27, 2019

6:30 pm - 8:30 pm


1st Floor, Schönholz (Big Room), Factory Berlin Mitte


Member Event, Public Events

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