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Audi Denkwerkstatt is working with startups in the Berlin ecosystem to build and launch successful and innovative businesses. Meet the man at the helm.

Dr. Matthias Brendel, Head of Audi Denkwerkstatt, leads a team that consistently transforms ideas into successful, concrete business models in a short timeframe, earning them the Capital Infront awards of first place for ‘Innovation Discovery’ and second place for ‘Innovation Development’. For our next Masterclass we’ll learn how they’ve built have built a corporate innovation hub that promotes the successful collaboration between corporates and startups.

The learnings he has from working in mobility and as an entrepreneur will be the basis of the Masterclass, and Matthias will talk about the importance of focusing on deriving change from consumer pain points, and working in a collaborative environment as a cohort.

We invite and welcome members from inside and outside the Factory Berlin community to Matthias’ Masterclass. Startups looking to convert their creative ideas to business reality, and corporate members ready to learn from the success of their peers are especially welcome.

Hear more from Matthias in his recent interview for CTRL+R, a series focusing on corporate innovation from the heart of Berlin’s tech ecosystem. Watch now.


6:30pm- Doors open

6:50 – 7:00 pm Factory Berlin Welcome

7:00 – 8:00 pm Talk by Dr. Matthias Brendel

8:00 – 8:30 pm Networking


After graduating with a PhD in environmental engineering, I got into engine development in the area of combustion engines with Audi and worked there for nine years. For more than 15 years I have been working as an entrepreneur, mostly as a sideline. I am also fascinated by the start-up scene. That’s why my current job in the Audi Denkwerkstatt is the perfect combination of my interests. I’m always on the look-out for suitable partners from the Berlin digital ecosystem so that we can create as many win-win opportunities together as possible.


We can’t imagine life without mobility, yet nowadays ‘mobility’ goes way beyond the car, encompassing infrastructure solutions and new concepts of locomotion, as well as pedestrians. But what will the premium mobility of the future be? Who will define it, who will influence it and who will shape it?

The Audi.Denkwerkstatt would like to answer this question with “WE WILL”. ‘WE’ being Audi employees from all business areas and levels of the company who are working on the answer to this question.

But ‘WE’ also means start-ups, technology partners and the creative talent who are helping us to develop and realise products and business models. ‘WE’ want to use Audi’s strength as a centre of technology expertise and combine it with start-ups’ skills in agile development, creative approaches and absolute customer focus.

///Factory Berlin Member tickets are reserved for members of Factory Berlin only. Ticket holders will be asked to show their member identification on the door. Guests with Member tickets who cannot provide member identification will not be admitted or will be required to pay by cash for a public ticket on the door.
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November 13, 2019

6:30 pm - 8:30 pm


5th Floor Cinema, Factory Berlin Görlitzer Park


Member Event, Public Events

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