Re-think Design in Exponential Times


Jun 4th 2020
17:00 – 19:00


Online Video Stream

“What if we had a new way to design products, services, and businesses that were good for people, planet and profit?”


In this inspirational talk session, we want to make a short deep dive into different perspectives of new design strategies for a sustainable future. This session is made for everybody who wants to widen the perspective in context of sustainability and how to approach this important topic. It’s time to care!


Inspiration Talks

From linear to circular – design strategies” Reinhild Otten


What does it mean when designers have the opportunity to contribute to an overall healthier planet by considering the environmental and human health of the products, materials and services? How can we re-design and transform linear business models into circular future design strategies?

Key words: Global challenges in exponential times | How can we overcome the disconnect | Circular and systemic design methods | Inspiring circular business models


Breakthrough business models – Designing products and services in exponential times” Wiebke Kudernatsch

We are living in a period of growing turbulence, a period of exponential change, disruption and uncertainty. Tomorrow’s business models must pursue positive social, ecological and environmental outcomes to drive real progress towards a sustainable agenda. Having a sustainability focus needs to shift to new types of business model thinking that can enable novel forms of value creation of services and products. Breakthrough business models will be increasingly exponential—in at least four dimensions: Social, Lean, Integrated and Circular.

Key elements: Going to breakthrough – What does new business models have to solve? | In a nutshell – What are core design principles and their impact to future business models and services? | Examples for designing sustainable services – How can sustainable solution look like for Service Design?

  • 17:00
  • 17:10
  • 18:00
    Q & A

Lubomila Jordanova – Speaker | Plan A – Organizer

Plan A is a Berlin-based startup developing a SaaS platform that helps businesses calculate, monitor and reduce the carbon footprint and an algorithm which predicts where and how climate change will hit the hardest, using over 300,000 data points.


Reinhild Otten – Speaker

Reinhild is a Freelance Lead UX Designer with interest in Innovation and Circular Economy with 15+ year experience on complex projects of international enterprises.

She gained knowledge about Circular Design by attending trainings in the past years at e.g. at Dr. Leyla Acaroglu at, Tom Brosschaert “Symbiosis in development” at or the “World circular economy forum” organized by in Helsinki.


Wiebke Kudernatsch – Speaker

Wiebke is a highly-skilled UX specialist and agile Design Sprint coach from Hamburg. In her work she is eager to combine design methods with new principles for developing sustainable services.

Wiebke is a member of the UN volunteering program supporting international NGOs with her service design knowledge. In addition, she founded a non-profit organization by herself with HAPPENING HAMBURG to support Hamburg’s activities for sustainable design thinking and ethical service design.


Estefania Fernandez – Moderator and Co-Organizer

Spanish expat entrepreneur and lecturer, enjoying the startup scene in Berlin and focusing on business model innovation – Organizer of “Business Model Innovators” Meetup.

Image and audio rights at Factory Berlin events

As part of Factory Berlin events, video, picture or audio recordings are made regularly. The attendee/guest agrees that the Factory Berlin or authorized third parties can create image and/or audio recordings of the attendee/guest during the events at any time and the attendee/guest agrees to such by visiting the respective event.

The attendee/guest consents irrevocably, unlimited in time and for any current and future audiovisual media in the free use, exploitation and distribution of image and/or audio of his/her person. This includes, but is not limited to, photographs, live broadcasts, broadcasts and/or recordings made by the Factory Berlin or its respective promoter or its agents in connection with the event and distributed on the Factory Berlin website or other means of communication.

Do you want to access our member-only events? Would you like to save on our event spaces?

Join our community as an individualstartup team, or corporate.

Apply Now