ABOUT THIS EVENT
“What if we had a new way to design products, services, and businesses that were good for people, planet and profit?”
In this inspirational talk session, we want to make a short deep dive into different perspectives of new design strategies for a sustainable future. This session is made for everybody who wants to widen the perspective in context of sustainability and how to approach this important topic. It’s time to care!
5 PM INTRO
5:10 PM PRESENTATIONS
Lubomila Jordanova | CEO and Founder at Plan A
Reinhild Otten | Lead UX Designer, Innovation & Circular Design
Wiebke Kudernatsch | UX Specialist and agile Design Sprint coach
6:00 PM Q&A
Moderated by Estefania Fernandez | Entrepreneur and Lecturer
“From linear to circular – design strategies” Reinhild Otten
What does it mean when designers have the opportunity to contribute to an overall healthier planet by considering the environmental and human health of the products, materials and services? How can we re-design and transform linear business models into circular future design strategies?
Key words: Global challenges in exponential times | How can we overcome the disconnect | Circular and systemic design methods | Inspiring circular business models
“Breakthrough business models – Designing products and services in exponential times” Wiebke Kudernatsch
We are living in a period of growing turbulence, a period of exponential change, disruption and uncertainty. Tomorrow’s business models must pursue positive social, ecological and environmental outcomes to drive real progress towards a sustainable agenda. Having a sustainability focus needs to shift to new types of business model thinking that can enable novel forms of value creation of services and products. Breakthrough business models will be increasingly exponential—in at least four dimensions: Social, Lean, Integrated and Circular.
Key elements: Going to breakthrough – What does new business models have to solve? | In a nutshell – What are core design principles and their impact to future business models and services? | Examples for designing sustainable services – How can sustainable solution look like for Service Design?
ABOUT THE SPEAKERS
LUBOMILA JORDANOVA – SPEAKER | PLAN A – ORGANIZER
Founder & CEO of Plan A, a Berlin-based startup developing a SaaS platform that helps businesses calculate, monitor and reduce the carbon footprint and an algorithm which predicts where and how climate change will hit the hardest, using over 300,000 data points. https://plana.earth/
REINHILD OTTEN – SPEAKER
Reinhild is a Freelance Lead UX Designer with interest in Innovation and Circular Economy with 15+ year experience on complex projects of international enterprises. She gained knowledge about Circular Design by attending trainings in the past years at e.g. at Dr. Leyla Acaroglu at coproject.co, Tom Brosschaert “Symbiosis in development” at except.nl or the “World circular economy forum” organized by sitra.fi in Helsinki. linkedin.com/in/reinhildotten/
WIEBKE KUDERNATSCH – SPEAKER
Wiebke is a highly skilled UX specialist and agile Design Sprint coach from Hamburg. In her work she is eager to combine design methods with new principles for developing sustainable services. Wiebke is a member of the UN volunteering program supporting international NGOs with her service design knowledge. In addition, she founded a non-profit organization by herself with HAPPENING HAMBURG to support Hamburg’s activities for sustainable design thinking and ethical service design. happening-hamburg.de
ESTEFANIA FERNANDEZ – MODERATOR AND CO-ORGANIZER
Spanish expat entrepreneur and lecturer, enjoying the startup scene in Berlin and focusing on business model innovation – Organizer of “Business Model Innovators” Meetup. meetup.com/pt-BR/BusinessModelInnovators/
FACTORY BERLIN – CO-ORGANIZER
Factory Berlin is an ecosystem of over 3,000 members from more than 70 nations located on two campuses. Gathering the most ambitious creators from the tech, creative and corporate industries, we curate our diverse community to connect, collaborate and thrive together.
As a platform for active networking, our digital products, spaces, startup labs, events, and programs encourage new connections to impact our surroundings and world. Supported by partners like Riverside Studios Berlin, Sonar+D, Google for Startups, CODE University, and Hackerbay, the Factory Berlin culture empowers creators to build a better world. https://factoryberlin.com/events