Marketing has changed. The fact is pretty websites don’t sell things. Words sell things. Nobody will listen if your message isn’t clear – it doesn’t matter how much you paid for your marketing materials. Visionaries, game changers and challengers striving to design tomorrow’s enterprises must simply explain what their company does. Is your message
simple, relevant and repeatable?
“Today, if you want to succeed as an entrepreneur, you also have to be a good storyteller.”
-Richard Branson, Founder of Virgin Group
Storytelling is a critical part of building your brand. It gives your company the ultimate competitive advantage by helping customers understand the benefits of using your products, ideas or services. Story works because the human brain is drawn towards clarity and not confusion. Story is a sense-making device. It’s also a powerful tool for organizing information.
Storytelling Your Way to Startup Success will demonstrate how businesses that invite their customers into a heroic story grow. Businesses that don’t are forgotten. Once your message is clear, your team is ready to create a quality website, emails that get opened, clickable content that gets shared, and sales letters that motivate people to respond.
In this session, Tricia Levasseur – Marketing Director, Founder, and award-winning former journalist – will share basic but essential Storytelling tips for startup founders, scale-up leaders and investors who do not have formal training in marketing. This is a beginner workshop for Factory Members to understanding the basics of Storytelling. It is not designed for those already working in marketing/agencies.
* The importance of building your Brand on a Story foundation – for example – did you know that Story helps you send sales emails that makes phones ring and close deals?
* The basic building blocks of Story. People often don’t buy the best products, they buy the best products they understand. Without a story foundation, it is hard to clarify your message. Storytellers for centuries have known how to keep an audience’s attention – you can too.
* Practical examples that dissect successful Story campaigns from companies you know and love will be shared to help facilitate the learning process.
About the speaker:
Tricia Levasseur is a story-driven digital marketing expert, business generator, and relationship builder. She partners with companies to combine storytelling, technical analytics expertise and people to create data-driven strategic marketing campaigns, using the full mix, that maximize customer results and generate revenue. Tricia is an award-winning journalist and Cambridge MBA with two decades of professional experience. She’s also held senior marketing roles at powerhouse technology companies including Hong Kong Telecom’s international arm where she led global online and offline campaigns. She took her first computer class at the age of six as part of her school’s standard curriculum.
Learn more about Tricia here.