Too many startups make costly media campaign mistakes because of a lack of understanding for how press actually works. Journalists constantly get calls from businesses asking for press coverage. This approach is completely wrong and won’t get you the results you’re after.
Startup press coverage is for achieving goals not getting famous. In this session, Tricia Levasseur – Marketing Director, Founder and former Bloomberg News journalist – will share basic but essential press tips for startup founders, scale-up leaders and investors who do not have formal training in marketing related press campaigns.
* Mission-critical prerequisites you need to do before launching any media campaign
* Campaign planning
* Elements of a press kit
* What to wear for media interviews
* Campaign review techniques
* It doesn’t have to cost a lot of cash to get coverage
About the speaker:
Tricia combines storytelling, technical analytics knowledge, and people to create data-driven strategic marketing campaigns that maximize customer results and generate revenue. She is an award-winning journalist and Cambridge MBA with two decades of professional experience. Tricia’s also held senior marketing roles at powerhouse technology companies including Hong Kong Telecom’s international arm where she led global online and offline campaigns.