According to Plato, archetypes are an ideal type used to describe a perfect version of yourself. It’s that state of existence where performance is best and your achievements constantly hit new peaks. This ambitious drive is what fuels the culture at Factory Berlin. Our diverse community is all about innovation and research shows that anyone has the capacity to innovate and become a true creator.
However, the range of personalities coupled with versatile modes of work combine into different types of innovation strengths, specific to each individual. Discovering your innovation archetype helps to better understand and harness intrinsic motivation: what activates your creative streak or how you best approach challenges to innovation. To help find your individual strengths and weaknesses we’ve collected insights stemming from the hunter and farmer model to interpret workplace behaviors.
The Hunter has an inherent desire to grow lean and fix later, which leads to higher chances of disruption and change within organizational culture: how they think, strategize, analyze, and operate. The main motivation for Hunters is finding new opportunities, so they tend to prioritize expansion, growth, and development over maintaining success. Since they move fast, Hunters are more likely to exist in smaller organizations, and usually feel more comfortable working in a startup environment.
The Hunter’s Strengths:
- Desire to explore new things and question the status quo.
- Motivated to start new projects and demonstrates initiative
- Looks to the future
- Demonstrates flexibility and resilience
The Hunter’s Weaknesses:
- Easily distracted and has problems with decision making
- Impatient, accelerates without considering all outcomes
- Tends to bypass protocols and could be seen as impulsive
Companies with the Hunter Innovation Archetype: AirBNB, Google, Facebook, Uber / Hunter Innovation personalities: Jeff Bozos, Steve Jobs
The Farmer’s character traits heavily rely on sustaining success through the optimization of operations within their organization. Often highly specialized in their field or industry, Farmers are motivated to attain not only success, but repeated excellence. They value their organizational culture and drive its achievements with purpose. These character traits to innovation are usually found in established brands and large legacy organizations.
The Farmer’s Strengths
- Maintains high performance standards through optimization
- Reliable and highly skilled
- Excellent at collaboration
- Very disciplined
The Farmer’s Weaknesses
- Slow to adopt change and stick to old methodologies
- Could be resistant adapting to change
- Tend rely on past strategies
Companies with the Farmer Innovation Archetype: Orange, Microsoft, Proctor & Gamble, Yahoo / Farmer Innovation personalities: Jeffrey Immelt, Michael Jordan
Each of the innovation Hunter and Farmer archetypes holds within it unique traits and skills. Each person matches to different parts of the this two-fold model. However, understanding your personal archetype means mixing these various outcomes and embracing it – learning how to make your intrinsic innovative qualities more useful.
This means finally turning the key and opening the door to innovation, unlocking and activating our ability to see the world differently, apply creative thinking, and to find sustainable solutions to the challenges in front of us. After all, as a community of innovators and Berliners, we constantly look for ways to work smarter, not necessarily harder, and to keep our strive a healthy thrive.