WeAreDevelopers, Factory Berlin, and over 10,000 techies teamed up at CityCube Berlin for two days of learning, networking, and exploring. Startup team Xibit reveals how they are shaping your digital realities.
On June 6th and 7th, 2019 the WeAreDevelopers World Congress (powered by Factory Berlin) took place at the CityCube Berlin, showing the true power of collaboration by enriching the ecosystem of creative and innovative technologists. With so many skilled developers from around the world, the Factory Berlin member startup Xibit had the opportunity to showcase their XR projects, pitch, and to demonstrate the power of diversity and collaboration. The co-founder and CEO of Xibit, Zakaria Jaiathe, shares his passion for digital realities and how it can open another world.
What is the difference between the different digital realities?
There are so many acronyms to describe what virtual reality is. The most common is VR, or virtual reality, which is the technology that completely immerses you in an experience. Augmented reality (AR) on the other hand is usually done with a mobile phone and mixed reality is the super version of that. It uses spatial computing and tends to use more advanced headsets. XR is the umbrella genre for all of that and it’s becoming more popular.
How did you get into this field?
I used to work for SAP, directly with the CTO and its Chairman Hasso Plattner, investigating and exploring new technologies. Of all the trends I ended up falling in love with AR and VR and became a specialist. My first contact with the whole genre of AR and VR was developing it.
A lot of high technology is hard to find. How does Xibit make it more accessible?
It’s important to have inclusion and to be surrounded by different kinds of skills. In general, we want to provide more equality and access to the art world. Growing up in Morocco meant I experienced a huge gap in exposure.
By nature, Xibit makes art accessible anywhere in the world. It will also give artists the opportunity to reach new and broader audiences. A 3D artist from Cambodia can now exhibit their work in Germany or South Africa, without having to travel.
What are the opportunities for digital realities?
For us, we focus on native 3D digital art – quality models based on digital design and interaction with the space around it. Ideally, we will apply this tech to traditional formats with the hopes of scaling creative culture, making it more accessible for people. To ease accessibility we host workshops to show artists new hardware and enable them to create.
What type of art and collaborations do you want to see?
First of all, a lot of people think that we are here to eliminate the current systems of art that are in place, which is totally not the case. What we want to do is create something completely new. We are in fact building something to enrich the art system.
We also explore the connection between feelings and art – emotions. We want to see how people react to certain shapes, colors, and animations. By focusing on interaction and bringing art to people, I hope that it will inspire them to be more creative. It will open the doors and make them want to discover and create even more.
What’s next for Xibit?
At the moment, we are on full throttle mode just like any true startup. We are about a month old and are scaling fast. Next week, we will do a side exhibition at TedxBerlin to expand our customer engagement experiences and give them some superpowers for the day. People will be able to interact with the exhibitions. The artwork we feature is tangible and playful – it is in your hands for you to discover a new way.
As technology progresses, it will continue to present new tools and methods for creative minds to make an imprint on the development and evolution of how art can be consumed and created to suit a growing and very diverse audience. Taking advantage of innovative waves, Zakaria Jaiathe and his team at Xibit has demonstrated that the door to creativity is open and in that short amount of time, they’ve started to craft virtual dreams into reality.
Besides Xibit, other Factory Berlin member startups featured at the WeAreDevelopers World Congress included Vyking.io, MedEngine, zkSystems, the CODE University of Applied Sciences, Robo Wunderkind, Timeular, and VanTa. All startups part of the Factory Berlin Family were welcome to showcase their projects and enter in our pitch and panel talks. You can find more information on how to join Factory Berlin, or about upcoming opportunities to showcase your projects at events.