This workshop will shed some light on AdWords and YouTube as marketing channels for startups. We will focus on the most important KPIs for several business models and how to value different audiences.
We will also talk about some of the myths surrounding AdWords and online marketing with Google. These insights will help you set up an efficient online marketing strategy that lets you help launch a product and to scale quickly.
Our speaker, Valéry Döhler, is a Business Development Manager at Google and is in charge of Google ad solutions for early stage companies. Prior to Google he worked in two startups in Berlin.