Brand Identity Creation Workshop


Sep 26th 2023
12:00 – 16:00


Factory Berlin Görlitzer Park

Designed for entrepreneurs, start-ups, freelancers, and artists who want to build a strong and unique brand. *No marketing knowledge needed.

In this intensive 2-day workshop we'll collaboratively define & refine your brand core, learn how to read and understand visual language, and develop the tools to visually communicate your unique brand identity.

What to expect:

  • An introduction to branding and all its components;
  • Your personal why refined brand personality (vision, mission, values);
  • A digital workbook to help you develop your visual language and a set of communication guidelines;
  • a handbook for digital tools, apps, websites, designers, content producers, etc;
  • Be able to communicate design to cut design costs in the long run.

The first workshop will take place on Tuesday and Thursday 26th and 28th September.

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  • 12:00 - 12:05
    Intro by Lea Simon
  • 12:05 - 16:00
    Turning Inwards - Defining your Brand Core (Tuesday)
  • 12:00 - 16:00
    Step Outwards - Visualising your Brand (Thursday)

Lea works as Brand Designer and Creative Director in Berlin. Throughout her career she worked in different start ups, started her own creative studio and came in contact with many solo – artists and creatives.

One common obstacle she saw recurring for all those different business types was the need to define their brand identity and visual language. Yet, this mostly was left undone, due to limited capacities and financial resources. With her background in brand development, she decided to tackle this problem by designing this workshop. Her aim is to create a save space in which everyone is invited to exchange knowledge to incite personal and professional growth.

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