Building a Sales-Driven Website: Masterclass with Squarespace


Nov 3rd 2022
18:30 – 21:00


Factory Berlin Görlitzer Park
5th Floor, Cinema

How do I quickly sell products, services or my expertise online? How does "classic e-commerce" differ from selling digital products and services?

In this masterclass, Squarespace web design expert, Victoria Weber, explains how you can build your own modular online empire in no time - without any programming knowledge and step by step. Starting with your design-strong digital business card, over the integration of an online store or gated content area, to SEO and marketing tools.

In this Masterclass you will learn:

  • How to design your website to convert landings into sales
  • Key design choices to look out for based on what you are selling, whether physical goods or services
  • Tips and tricks to optimize your site for SEO
  • Effective Tools to market your brand or online store

The 1-hour presentation ends with a short Q&A session, allowing attendees to deepen their understanding of a topic and engage in a dialogue with the speaker.

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  • 18:30 - 19:00
    Doors Open
  • 19:00 - 20:15
    Masterclass with Q&A
  • 20:15 - 21:00
    Drinks & Networking

Web designer and online branding expert Victoria Weber specializes in helping others build their own digital business with Squarespace. 


Squarespace provides all the tools for creators to bring their ideas to life, supporting millions of self-employed, creators and entrepreneurs worldwide. The all-in-one platform offers everything from domain reservation, website creation, online shopping and digital marketing.

The Squarespace product suite combines cutting-edge design with best-in-class technology, making it easier than ever to create and succeed with a professional online presence.

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