Entering the German Market: Panel Discussion


Feb 24th 2022
18:30 – 20:30


Factory Berlin Görlitzer Park
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 Factory Berlin TV |
 Factory Berlin TV |
 Factory Berlin TV |

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Over the past two decades, Germany has become a thriving market for business – especially with the recent boost from Brexit.

Its strong economy, large consumer market and consistent levels of growth make Germany a sturdy foothold for entering the EU or growing your existing presence.

Join us to learn more about how to enter Germany and unlock the opportunity of 100M+ German-speaking consumers.

Entering the German market presents unique challenges which can be hard to navigate for foreign businesses, such as:

  • Administrative hurdle from setting up a business to tax laws to regulations
  • Cultural clashes from misunderstandings of business landscape and the culture.
  • Robust employee protections and high cost of labour

During this event, we invite early and late stage startups to join us onstage to discuss their experiences of entering the German market, the challenges of German market entry which are underestimated and how they managed to overcome them.

Carolin Sandfort is an enthusiastic marketer with more than fifteen years of experience working for international start-ups and companies (including Squarespace, Udacity, Rover.com, Airbnb and Danone). Her passion is to launch US start-ups in the European market, giving them a voice and making them locally relevant via a unique market entry and media strategy.

Plan C helps non-European startups successfully navigate local nuance, developing and launching a Marketing plan that bridges the needs for business growth and brand building.

The regional marketing strategy is built by starting with defining the local, country specific target audiences. From there, the messaging framework and testing regime is set. And then asset creation and launching the localized brand is supported with a focus on performance marketing.

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Deevee Kashi is the CEO & Cofounder of Deed.

Before starting Deed, Deevee Kashi spent nearly a decade running nightclubs in NYC and throwing parties around the world. But he felt empty.

After ten years in nightlife, he decided to give back to the community by volunteering – only to find the process incredibly antiquated and frustrating.

He figured there must be a way to use the tools that traditionally promote consumption to instead encourage people to help one another. And thus Deed was born.

Having evolved from its origins as an on-demand volunteering app for consumers, Deed now works with large enterprises like Airbnb and Adidas helping them achieve impact at scale. Their tech platform makes it easy for employees to volunteer with and donate to causes they care about at work, as part of their ESG and CSR initiatives.

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Deed is the workplace giving platform your people will love. We help Fortune 500 enterprises and fast-growing startups provide employees with an exciting experience around volunteering, giving, and everyday actions which make the world a better place.

As the Country Manager Germany, Maximilian Gassner is heading the German team of Orderchamp.

Before joining Orderchamp, Maximilian built the operations and sales team of Kry, a Swedish telemedicine startup which entered the German market in 2019. He began his career at a project management consultancy before gaining widespread experience in the automotive industry, where he specialized in digitalization strategy and software development.

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Orderchamp is a digital wholesale marketplace that believes in thriving local communities across the globe. We proudly connect 75,000 independent retailers and 4,500 brands across Europe as we understand they are the glue of a strong society.

Founded in 2019, the B2B platform offers 400.000 products in seven categories such as Home&Living, Beauty&Health and Jewelry&Accessories.

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Since November 2020, Torben Rabe has been leading Qonto’s business in Germany, the leading finance management solution for startups and SMEs in Europe. He started his career in 2016 at the consulting firm Oliver Wyman with focus on business and digital strategies for banks.

Launched in 2017, Qonto is creating the finance solution all businesses love. Founded by Alexandre Prot and Steve Anavi, Qonto has raised €622M from investors including Valar, Alven, the European Investment Bank, Tencent, DST Global, Tiger Global, TCV, Alkeon, Eurazeo, KKR, Insight Partners, Exor Seeds and Gaingels.

  • 6:30pm - 7:00pm
    Doors Open
  • 7:00pm - 8:00pm
    Panel Discussion
  • 8:00pm - 8:30pm
    Final Networking

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