Connection in Isolation: On the Red Couch with Lutz Leichsenring
When
Where
Lutz Leichsenring (United We Stream, Berlin Clubcommission) joins us at Factory Berlin with moderator Lewamm Ghebremariam (Change.org) to discuss the success of United We Stream on reconnecting the music scene and its audience during isolation of the COVID-19 pandemic.
In 2020 Lutz co-initiated United We Stream to help nightlife spaces around the world subsidize operational costs during their closure due to the COVID-19 pandemic and now resulting with 467 locations in 111 cities, over 2,282 artist performances, €1.7million globally in donations and a viewership of over 35 million.
Join us as Lutz and Lewamm discuss the music scene, solidarity and how the Global nighttime recovery plan is going now. Learn what VibeLab has been getting up to with Jägermeister during their recent “Think-A-Thon” that engaged participants to help discover & produce possible solutions to resurrect nightlife in our current economy & crisis.
On the Red Couch is powered by Beats by Dr. Dre.
Please note this is an online stream event and there will be no in-person attendance. Guests must RSVP on Eventbrite and will receive the livestream link in advance of the event via email.
Lutz Leichsenring is a consultant, keynote speaker and one of the world’s leading authorities on protecting creative communities. He started his professional career immediately after high school, when he built one of the largest platforms for music event listings in Germany.
Lutz went on to run a music club and restaurant until 2010, and today is one of the chief shareholders of a Berlin-based talent recruiting event company young targets GmbH and Amsterdam based night time advocacy consultancy VibeLab.
Since 2009, Lutz has been the spokesman and executive board member for the Berlin Clubcommission and fought tirelessly for the rights of Berlin’s vast underground club scene by organizing protests, conferences, workshops and by speaking at round tables and parliamentary committees. His role has led Lutz into the city’s Berlin Musicboard and Chamber of Commerce, where he frequently votes on development issues that protect creative space affected by gentrification and overregulation.
In 2017, alongside civic luminary former Night Mayor of Amsterdam Mirik Milan, Lutz launched the Creative Footprint, a project to measure, compare, and advocate for creative spaces in urban areas worldwide, like Berlin, New York and Tokyo.
During the Corona crisis, Lutz initiated United We Stream, a global music streaming platform to create awareness about club culture affected by Covid-19 and nighttime.org to support nighttime governance to set up a Global Nighttime Recovery Plan.
Lewamm “Lu” Ghebremariam is a Senior Campaign Strategist for the petition platform Change.org Germany. Since 2018, she has been supporting and advising activists with her marketing and strategy expertise making national and international headlines. She has accompanied and consulted numerous campaigns and initiatives – with a particular focus on elevating “marginalized” voices or helping “niche” issues become mainstream, including #RKellyStummschalten (#MuteRkelly Germany), #NWortStoppen (#StoptheNword), or the recently passed law against Upskirting.
Lewamm is an honorary board member of the Berlin Clubcommission. Focusing on awareness, a low-discriminatory, diverse and sustainable club culture. Since 2017, Lewamm has been hosting the queer-feminist event series BRENN. For her continuous work on elevating marginalized voices in music and club culture, Lewamm was included in the “Alternative Power 100 Music List 2020” by shesaid.so and Native Instruments.
Beats by Dr. Dre (Beats) is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of premium consumer headphones, earphones, and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment.
The brand’s continued success helps bring the energy, emotion, and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.
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