Startup School: Google Analytics. Part 1 – Why and how to start?
When
Where
This training, provided by Factory Berlin partner, Google for Startups, is all about getting to grips with Google Analytics and its reporting interface for those who are new to the tool.
Through interactive demonstrations, you will gain the skills to:
- Understand the capabilities and limitations of Google Analytics
- Understand Google Analytics’ core reporting functionality, including segmentation Identify the main reports that will add value to your business
- Understand the traffic to your site and how to track your campaigns using UTM tagging
- Report on success using Goals & Ecommerce reporting
- Create a Custom Report
This course is a part 1 out of 2 on Google Analytics. Discover more here.
startupAgenda
Intro and Interface Overview - What can it do for you and how does it work? The key Dimensions and Metrics that I should get familiar with.
Using segments - How do you construct a segment and what types of segments can be built? What kinds of insights can I get by applying segments to the different standard reports?
Introduction to reporting - How can we utilise the standard reporting interface? What filters and breakdowns can I apply to a report? How do I understand my audience?
Who should attend?
Any startup founder who wants to understand how their website is performing and if customers are engaging with your website in the way that you would like. If you do not already have Google Analytics set up, we have a demo account that you can use during the session!
What you’ll gain?
You’ll know your way around Google Analytics and be able to use the platform without feeling overwhelmed to easily garner key insights about your website’s performance.
About the program
Startup School is a set of practical hands-on trainings to advance founders and their teams by providing them with tools and skills growing startups need. The highly interactive sessions cover a range of topics varying from digital marketing, product specific knowledge to business strategy. They are delivered live to a small group of startup founders and employees by professional trainers, Google experts, and industry specialists.
This course is a part 1 out of 2 on Google Analytics. Discover more here.
Do you want to access our member-only events? Would you like to save on our event spaces?
Join our community as an individual, startup team, or corporate.