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With the climate crisis finally reaching mass media, more and more people are looking to change their consumption habits to make more ethical choices. Whilst the focus is predominantly on mobility and the use of natural resources, we also see an increased presence of “sustainability” in the fashion world. Fashion is one of the most detrimental industries in the world, and with increased consumer awareness, brands finally need to start taking responsibility. But how can they do this, and what can consumers do to tackle the issue at hand? Often brands are using the term to greenwash their activities, making consumers believe they make the right choice whilst still perpetuating a business model built on fast fashion, overproduction, and the irresponsible use of resources. It’s a complex field. In an open talk, we’d like to shine light on current evolutions within the industry, and give inspiration on what we can do to drive change.

The panel discussion will be joined by Alec Leach, Rune Orloff, Ali Azimi, and moderated by Susanne Biermeir. 



6:00 pm Doors open

6:20 – 6:30 pm Factory Berlin Welcome

6:30 – 6:35 pm Short pitch by tom àdam

6:35 pm – 7:30 pm Panel Discussion with Alec, Rune, Ali, and Susanne

7:30 – 8:00 pm Networking



Alec Leach is a freelance writer, consultant, and editor, from the South of England but now based in Berlin. He was an editor at Highsnobiety for five years, hosting the magazine’s Counterfeit Culture series before pivoting into sustainability and responsible consumption. He is the founder of @future__dust, an Instagram platform for responsible fashion which has been covered by Dazed, i-D, Highsnobiety and Vogue Germany.

Rune Orloff specializes in brand strategy, ideation, and business development. He has a passion for connecting dots – bringing the best ideas and people together to see them strive. Over the past three years, he has devoted 100% of his time to business for good, building sustainable pilot projects and advised international brands towards sustainable prosperity. He’s founded Sardin, a springboard for new responsible products developed by leading international designers, aimed at challenging waste creation in the fashion industry.

Ali Azimi has founded the responsible & sophisticated Brand Blue Ben & Co- founded the NGO Drip by Drip – His journey started with the movie “The True Cost” where he discovered that in order to produce one cotton t-shirt you need up to 2,700 L of water. He started to make things better, marking the beginning of an incredible journey to create a whole new category of clothes – he co -developed the first fabric made from 100 % wood and convinced world leading manufacturers to join his Mission to put water first and fashion second. “We never go for perfect. We start with better. This is our belief.”



Susanne Biermeir has worked across brand comms and publishing for over 10 years and has led a fair amount of fashion projects during her time. She strongly believes brands should use their power to make a difference, and build their businesses with integrity, advocating values that go beyond financial growth.


About tom àdam:

tom àdam is a sustainable men’s underwear and swimshort brand. Based between Paris & Riga. Our raison d’être is to create garments that allow ethics and aesthetics to co-exist. We are a family business. Above all it is a friendship between me & my dad. tom àdam’s collection consists of – briefs, unisex boxershorts, swimshorts & hand-knitted sweaters. Since we are commited to sustainable production process, our boxershorts are sewn from finest Italian fabrics; our swimshorts, made with recycled plastic found in the ocean. All of our garments are produced in Latvia in a small factory near my home town. Personal relationships with the manufacturers allows me to closely oversee every stage of production. tom àdam’s design is immersed in a minimalist aesthetics. The silhouettes are cleanly refined. They aim to find balance between natural textures and earthy colors, to make you love whatever you do and let you be yourself wherever you are. tom àdam garments are currently stocked in stores in New York, London, Basel, and Amsterdam.

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October 15, 2019

6:00 pm - 8:00 pm


5th Floor Cinema, Factory Berlin Görlitzer Park


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