Pitching is a colossal part of startup culture. Anytime you talk about your business aspirations and purpose it’s considered a pitch. Whether that be in casual conversation at a coffee shop that connects you to your future employees or gaining support from family and friends, pitching is dynamic and it doesn’t really matter if you’re stuck in an elevator or not.
The Logline Pitch
Usually reserved for visual or commercial media like television shows and streaming channels, loglines condense storylines into a few sentences. For startups, loglines should focus on the problem you solve and be easily digestible for decision-makers in other organizations. The rule of thumb here is that it should stay under 35 words.
“Google organizes the world's information and makes it universally accessible. ”
The Twit Pitch
Twitter became famous when they retrofitted micro-blogging by imposing a 140 character count. However, the Twit or Twitter Pitch is meant to give a concise overview of your company. Try shortening your logline into a twit format and use hashtags like #entrepreneurship #pitch #startup.
The Pitch Pie (Season Favorite)
In honor of the upcoming holiday season, you can also bake the perfect pitch pie. We’ve found that this particular pitch is irresistible to investors, just make sure to follow the main ingredients and keep your secret sauce a secret.
These three fun and versatile pitch approaches can guide your main message and storyline for your next pitch. The irresistible pitch pie is our seasonal favorite because it reminds us to enjoy and be passionate, even if you have to rework the recipe to find the best pitch deck (or pie) for your business.