Germany is the 3rd largest exporter in the world. Exported products range from cars, over self-adhesive plastics to coffee. But it doesn’t stop there. Whether your business is Software, Handbags or Food delivery, you can be almost certain that there is demand for your product or service outside of your domestic market.
In fact, international expansion is one of the largest growth drivers among Google’s largest clients in EMEA. Cross-border advertising grows 1.5x as fast as domestic advertising and the average exporting client operates in 7+ markets.
In this workshop you will learn how to identify potential for international growth and develop a go-to-market approach for your business with the help of a few handpicked resources and tools. As a little extra, one participant will win a customized dataset for their business – a service exclusive to Google’s top tier advertisers.
Our speaker, Nina Tack, is an International Growth Consultant at Google in Dublin, supporting some of Google’s largest clients (Healthcare, Retail, Mobility) in their digital export journey. Moreover, Nina is an entrepreneur herself. She has founded her own handbag brand in 2016, selling to over 5 markets.