Performance Marketing Measurement is an introduction workshop to common measurement tools like Conversion Tracking or Google Analytics. Moreover the session will cover an intro to attribution modelling and the measurement of your online customer journey.
After this session you will understand the basic functionalities of Performance Marketing Measurement and be able to adapt basic concepts to your marketing strategy.
Our speaker, Marc Schuler, is working at Google in Performance Marketing since 6 years. At the moment he is consulting as an Industry Manager the German comparison and FinTech companies.