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In the 1960s, Billy Name brought a red couch into Andy Warhol’s Factory, and it organically became the best place to crash for many of his overnight guests. In the spirit of Warhol’s Factory, Factory Berlin invites widely praised and respected guests from the arts and creative scene to come and speak on our very own red couch from Vitra.

For this, our second talk of our series we invite Rudolf Pütz,  the CEO of Vitra GmbH, the German company within the globally operating Vitra Group. Rudolf will give us an insight into his role at Vitra and how the company are creating spaces, furniture and design pieces that suit the needs of a fast-paced, dynamic work and personal life.

‘In combining technical and conceptual expertise with the creativity of contemporary designers, Vitra seeks to continue pushing the boundaries of the design discipline. Vitra believes in lasting relationships with customers, employees and designers, durable products, sustainable growth and the power of good design.’

This event will be moderated by CEO and co-founder of the dan pearlman Group, Nicole Srock.Stanley.



6:00 – 6:30pm: Doors open

6:30 pm: Welcome on stage

6:35 – 7:15 pm: Moderated talk with Rudolf Pütz and Nicole Srock.Stanley

7:15 – 7:30 pm: Open Q&A

7.30pm – 8.30pm: Drinks/reception

About the speaker:

Rudolf Pütz

Rudolf Pütz is CEO of Vitra GmbH, the German company within the globally operating Vitra Group. Vitra is well known as a leading innovative design company in the furniture industry. On the basis of many classics by famous designers like Charles & Ray Eames, Verner Panton or Jean Prouvé Vitra is a commercial cultural project. Rudolf developed his company with above-average growth, established a strong online distribution and new business models for the holistic design of future-oriented office environments. He is member of the board of the German Furniture Association iba.


Nicole Srock.Stanley

Nicole Srock.Stanley is co-founder of the dan pearlman group and CEO of the dan pearlman Markenarchitektur GmbH. dan pearlman is a Berlin-based group of owner-managed creative agencies with about 120 international and interdisciplinary employees, which was founded in 1999. Whenever the focus is on branding, retail, leisure, and destination development, Nicole Srock.Stanley is the expert to consult. Therefore she is a sought-after advisor for start-ups, SMEs or big corporations, retail brands, and shopping centers. In addition to her work at dan pearlman, Nicole Srock.Stanley is the co-founder of several innovative companies, an advisor for Stiftung Zukunft Berlin and Senior Fellow of the IPM, Institute of Place Management, at University of Manchester.



//Factory Berlin Member tickets are reserved for members of Factory Berlin only. Ticket holders will be asked to show their member identification on the door. Guests with Member tickets who cannot provide member identification with not be admitted or will be required to pay by cash for a public ticket on the door.



January 22, 2019

6:00 pm - 8:30 pm


Basement, Volta, Factory Berlin Mitte


Member Event, Public Events

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