About the Business Storytelling Masterclass
In this hands-on Business Storytelling Masterclass, Matteo will guide you in a reflection on your values, strengths, and narratives. You will learn about persuasion, motivating your audience, recognizing and winning their resistance. We will investigate what causes us to fear, be anxious and avoid the stage. We will ask intriguing questions that will jumpstart your journey to finding your storytelling voice.
Matteo Cassese helps people gently overcome their blockers and communicate fluently in their personal and professional life. His experience spans managing digital marketing for multinational companies (Warner Bros.), teaching at university (Link Campus), and consulting for digital unicorns (Netflix).
He’s a digital pioneer who has published a website since 1993 and a blog since 2001. In 2011 he founded La Fabbrica della Realtà, an innovation laboratory focusing on coaching, training, diversity & inclusion. La Fabbrica della Realtà is a queer owned & operated business that strives to be inclusive in all its activities.
Over the years, he has nurtured innovative startup projects focusing on entertainment (Filmizer, Trailerflow), education (Educazione Globale), training (Presentation Hero), and diversity & inclusion (OUT as YOU).
La Fabbrica della Realtà is an innovation laboratory founded by Matteo Cassese in 2011. La Fabbrica della Realtà focuses on coaching, training, diversity & inclusion. La Fabbrica della Realtà is a queer owned & operated business that strives to be inclusive in all its activities. For more information visit http://fabbrica.la
Image and audio rights at events
In the context of Factory Berlin events, video, image or audio recordings are regularly made for promotional purposes. If members do not wish to appear on such recordings, they can inform Factory Berlin or the respective photographer at the event at any time. Alternatively, they can also stay away from the event in question.
18:30 - 19:00Doors Open
19:00 - 20:15Masterclass with Q&A
20:15 - 21:00Drinks & Networking