KRAFT Runners movie screening and panel discussion on the importance of building a community in sports for marketing purposes.
This event is hosted in collaboration with the Sports Marketing Meetup.
How do you build a community around a sport? A group of athletes? A brand? How do you make sure it lasts?
David Kaliga shows us in his debut film “KRAFT Runners – The Speed Project” how a tight-knit runners group takes part in the ultimate running experience. And what athletes can achieve if they have a community behind them.
Afterwards, we will bring four industry professionals together to share their personal and professional experiences of community building in sports and sports marketing in an exciting panel. Since this is a meetup there’ll be plenty of chances for you to get involved, discuss with us and network.
6:00pm: Doors Open
6:20 – 6:30pm: Factory Berlin and Sports Marketing Meetup intro
6:30 – 7:30pm: Film Screening: “KRAFT Runners – The Speed Project”
7:30 – 8:20pm: Panel Discussion, “Community Building in Sports Marketing”
8:20pm onwards: Networking and drinks
About the Speakers
David Kaliga is the creative mind behind KRAFT Runners – The Speed Project. He’s a talented hobby filmmaker and KRAFT runner born and bred in Berlin who has been working in the local sports community for years.
Eugen Fink co-founded the community project, KRAFT Runners Berlin. He’s a trained industrial engineer and currently works as a freelancer in the fields of marketing, social media, community and runography (Yes, that’s a real thing)
Kathi Hoffmann is a community builder and adidas Brand Ambassador. She has a degree in textile engineering and is currently working on starting up her own business, The Good Run – an early-stage sports e-commerce platform that aims to connect looks AND good values.
Laurent Petit is a serial entrepreneur and community leader passionate about bringing people together through sports. He works as a Brand and PR consultant and is the founder of the Social Fitness Network for Good, “Active Giving”.
About the co-hosts
Manon Steiner is a Creative Marketer with a journalistic mindset and a passion for community building, indoor training, and outdoor sports.
Björn Hesse is a sports fanatic who loves engaging users offline and on social media with out-of-the-box content.