Search Engine Advertising (SEA) is a common way of advertising and the creation of the first campaigns could be done easily. However in growing or data driven businesses the next level of SEA could often only be reached with a high automation. This workshop will give you an overview how to automise your SEA tasks via SEM tools, feeds and APIs to create and optimise campaigns.
Our speaker, Johannes Tiemeyer, is a Platforms Specialist for DoubleClick Search in the EMEA region. He has been for 2 years at Google and previously worked in consulting and software development.