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For this edition of On The Red Couch, we invite world-renowned visual designer, Creative Director and Founder of Satore Studios, Tupac Martir.

From overseeing the conceptualisation and execution of some of the largest scale events in the fashion, art and music industries, to directing the VR film “Cosmos Within Us,” Martir will share his experiences pushing the limits of his work, intertwining physical performance with art and integrating digital technologies– AR, VR, & AV.

Satore Studios will bring a VR dance experience called Tsikuri. It was created as an experiment in order to understand how the integration of all the elements can work in a 360-film process, Satore combined musicians and dancers while using various techniques of filming and recording. Playing with the notion of “what you really see in VR” and which elements tend to play tricks on the eye.

With the use of lighting, video, scrim, and smoke, the environment is ever-changing across the performers. The viewer is challenged, and asked the question “What is truly there?” The recording techniques, combined with the edit and VFX, create a piece that tries to understand the various degrees and limits of what our eyes can see.

Join us and learn from one outstanding figure in the creative industry.


About The Speaker

Tupac Martir is an internationally acclaimed multimedia artist specializing in light. He leads
 a globally recognized multidisciplinary art, design, and creative production group, providing production design, visuals, and lighting direction for Beyoncé, Elton John, Sting, Bon Jovi, Coachella Music & Arts Festival, among many others. He has worked alongside top fashion houses for unforgettable fashion shows: Alexander McQueen, Stella McCartney, Vivienne Westwood, Moschino, and the list goes on.


About the Moderator

Elena Poughia is a creative and practical purpose-driven professional, with an entrepreneurial mindset and a demonstrated experience of working in art, tech and business in the last decade. She has worked for established galleries and pioneering institutions co-founded an events company and an art publication before founding Data Natives. She is particularly committed to supporting women and marginalized communities by helping them become established in tech professions.


About On The Red Couch

In the 1960s, Billy Name brought a red couch into Andy Warhol’s Factory, and it became the best place to crash for many of his overnight guests. In the spirit of Warhol’s Factory, Factory Berlin invites widely praised and respected guests from the arts and creative scene to come and speak on our very own red couch to share their experience and learnings with our diverse community.



September 12, 2019

6:30 pm - 8:30 pm


Ground Floor, Creators Lab, Factory Berlin Görlitzer Park,
Lohmühlenstraße 65
Berlin, Berlin 12435 Germany


Join the event