For an extra special Factory Vernissage we’ll play host to Alina Holtmann’s project ‘One Poster A Day for 365 Days’ in our Mitte Community Space. So head on down for some artwork and socialising!
About the Artist
Alina is a Siberian born, American-raised, Berlin-based graphic designer and digital artist. She has started taking drawing classes at the age of four, later studied and worked in architecture and then transitioned into graphic design.
She has been designing promotional material for events locally and internationally for more than five years. Her work is versatile, consisting of digital art, collages, paintings, illustrations, and mixed media. Her style ranges from subtle and minimalist, to loud, colorful and surreal.
Currently, Alina is working with galleries, artists and startup entrepreneurs, helping them find their voice and launch their business. She designs logos, branding, websites, art catalogs and more.
About the Project
In today’s business environment, creativity applies to everyone. The organizations that win in these challenging times have creativity as a core priority at all levels of the organizational chart. We must embrace the concept of Everyday Creativity: fresh ideas and creative problem-solving in every business setting. Every meeting. Every customer interaction.
“5 Common Myths About Creativity”, Forbes, Josh Linkner
266 days ago I decided to start a daily design project. I chose to design posters and digital artwork, as that’s what I always loved creating. My goal was to practice creativity in a consistent, playful and non-restrictive way.
One of the most common misconceptions about creativity is that one should wait for inspiration, for an idea to appear and become your driving force. I believe, in most of the cases, inspiration is something that comes to you during the work process. Creativity can be trained, like a muscle. To train something, or turn it into a habit, you need to commit to it fully and make this exercise non-negotiable for an extended period of time.
It’s best to start with something small, something that you don’t have to think about too much or debate whether you should it do or not. I’ve noticed, that most of the times, when I would open my computer, even when I had no idea what I wanted to create, inspiration would come. My initial commitment was very simple – “sit down once a day to design a poster”. Many things, including this exhibition and also new projects have unfolded from that.
Often I would end up producing mediocre work. Sometimes even work that I really disliked. But it still felt like I’m on my path, it took me somewhere, I learned something from it. Being too afraid to produce shit work can be very limiting and can prevent you from producing great or any work.
We are often in awe when we see a football player score an amazing goal. If we talk to his coach, he will tell us that he’s seen him score the same goal over and over during his endless, exhausting and repetitive practices. I think if we take greatness, inspiration, and creativity off their pedestal and view them as something more earthly, they become way less scary and much more manageable.
At this exhibition, you can see a selection of 20 of my artworks, printed on different formats and materials. All the artworks are part of a limited edition of 10 pieces, signed and numbered. If you want one of them to appear in your home, contact the artist at firstname.lastname@example.org
December 12, 2018
5:00 pm - 8:00 pm
Community Kitchen Ground Floor, Factory Mitte
Member Event, Public Events