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During this COVID-19 pandemic:

  • Should I increase, adjust or stop my marketing efforts?
  • If I don’t stop, can I use the same messaging or do I have to adjust?
  • How did people’s behavior change now that so many people work from home?
  • What can we learn from previous recessions?

Now more than ever, we need to use a more humane approach.

𝗘𝗻𝘁𝗲𝗿 𝗛𝘂𝗺𝗮𝗻𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

Many marketers treat humans like numbers, and especially these days this is completely unacceptable.

Whether you have an online business, a service business, a coaching business, or an offline business that uses the internet to get new customers, the rules of the game are changing…

…and they’re changing FAST.

What’s working now? And what’s next?

Join us in or for this event to find out.

About the Host:

Jacob Zangel is a Humane Marketer, a Growth Consultant and the upcoming host of the “In Pursuit of Eudaimonia” podcast, who helps impact-driven businesses work with their dream clients and grow sustainably through humane growth marketing.

Nowadays he’s focused on helping German businesses that are affected by COVID19.

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As part of Factory Berlin events, video, picture or audio recordings are made regularly. The attendee/guest agrees that the Factory Berlin or authorized third parties can create image and/or audio recordings of the attendee/guest during the events at any time and the attendee/guest agrees to such by visiting the respective event.

The attendee/guest consents irrevocably, unlimited in time and for any current and future audiovisual media in the free use, exploitation and distribution of image and/or audio of his/her person. This includes, but is not limited to, photographs, live broadcasts, broadcasts and/or recordings made by the Factory Berlin or its respective promoter or its agents in connection with the event and distributed on the Factory Berlin website or other means of communication.



June 3

6:30 pm - 8:00 pm


Online Workshop


Member Event, Public Events

Join the event